The staff at Chanel has been busy, to say the least. Between staging the Met’s new Costume Institute exhibit honoring Karl Lagerfeld, longtime artistic director, dressing a bevy of stars together with home ambassadors Penélope Cruz and Blackpink’s Jennie for the Met Gala, and opening a brand-spanking-new 30,000 square-foot retailer in Beverly Hills, the quintessential French model has been residing the American dream this month. For his or her resort 2024 present, they stayed on the west coast to current a Venice-meets-Left Financial institution assortment that relied much less on stereotypical “Hollywood” aesthetics and extra on capital-f Enjoyable.
Friends together with Marion Cotillard, Kristen Stewart, and Margaret Qualley have been handled to a staging of epic proportions at Paramount Studios, one which gave a slight nod to Lagerfeld’s penchant for dramatic, sweeping units, sure, in Los Angeles, but in addition Cuba, China, and naturally on the Grand Palais. A typical film set lot was reworked into an enormous curler rink, replete with double Cs and a scoreboard that had a working checklist of the fashions, nearly asserting them like gamers on a beginning lineup.
Since taking the artistic reins in 2019, Virginie Viard has softened the Chanel girl and embraced femininity. She upped the ante for this present, perhaps taking inspiration from Karl’s dramatic aptitude, however undoubtedly taking cues from the laid-back, over-saturated vitality of LA within the 70s and 80s. Hair was blown out to epic proportions, harkening again to iconic 90s Chanel reveals, and make-up was sun-kissed and minimal, because the Hollywood starlet solely wants a swipe of blush and a few sunscreen.
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The present began out with nary a tweed go well with in sight, however fairly skin-tight, attractive as might be swimsuits styled to the nines with jewellery, leg-warmers, and sneakers, leaning unapologetically into the Jazzercise craze. Neon-bright prints, ombré metallics and pastels appeared on richly detailed tweeds, lurex bodysuits, and informal shorts match for lazy seashore day. Breezy silks in stable colours have been layered below miniskirts, and glossy tracksuits regarded like one thing Jamie Lee Curtis’ character in Good would have worn after instructing aerobics. The footwear even included block heeled sandals with light-up heels, ensuring every woman had a private highlight. Each LA woman we all know and love, from the Santa Monica skater woman to the Barbie-core Rodeo Drive princess, was current, with Viard casting her web from the PCH to Sundown Boulevard.
It felt like Viard was letting her hair down for the primary time, stacking on shiny bangles and loads of luggage, and with them, a model new perspective entered the room. The standard Hollywood golds and blacks did not make their means into the gathering til the very finish, with a extra mature ending of wrap clothes and embroidered tweed jumpsuits that did not sacrifice glamour or camp. We will not assist however marvel which saccharine pink and gold palette appears Margot Robbie would possibly put on for her upcoming Barbie press tour. She’s obtained fairly the wardrobe to select from.

Kevin LeBlanc is the Trend Affiliate at ELLE Journal. He covers trend information, traits, and something to do with Robyn Rihanna Fenty.
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