Dia & Co Acquired 11 Honoré and This Is Curious…

Dia & Co is stepping into luxurious? You must admit, with this pandemic, Metropolis Stylish shopping for CoEdition, and Torrid going public, there was numerous attention-grabbing issues occurring within the plus dimension trend area. The most recent information? Is that Dia & Co acquired 11 Honoré, the posh plus dimension retailer- which is certain to shake up the luxe plus dimension area.

Our minds instantly go to a possibility in positively impacting the entry to plus dimension trend, which is on the core of Dia & Co.’s ethos. That is curious…

“In my 20 years as a plus dimension shopper, the promise of having the ability to joyfully store the manufacturers I really like for every thing from $25 t-shirts to $2,500 clothes, made to suit my physique, seamlessly in a single place, has been the last word dream,” mentioned Dia & Co. CEO Nadia Boujarwah. “Becoming a member of forces with 11 Honoré has made that dream a actuality on our platform and can essentially rework the procuring expertise for our prospects.”

We’re hopeful and curious, now that Dia & Co Acquired 11 Honoré. This acquisition might carry out the very best of for every model. May we see extra designer collections, due to Dia & Co.’s provide chain? Will there be extra entry to styling providers and seasonal private containers or will we get a rental choice ala Lease the Runway? May we see extra high-end designers going past a 22? Right into a 4X at minimal?

We now have all of the questions and are extraordinarily hyped concerning the prospects!

“Patrick and I’ve met numerous instances within the final couple of years and I believe what turned very clear was that the providing that we are able to construct collectively — actually providing our prospects every thing from Madewell to Carolina Herrera in a single place — is in a really basic approach (and I say this talking as each a plus-size shopper and the CEO of a plus-size enterprise) the last word dream procuring expertise come true,” Nadia Boujarwah, cofounder and chief govt officer of Dia & Co., instructed WWD in an unique interview. “In coming collectively we are able to carry experiences to life for customers that the class hasn’t been in a position to ship, up till this level.”

You see the place we’re going right here?

And Nadia was not alone on this sentiment. Patrick Herning added on this interview: “The place we complement one another is bringing a model viewpoint that will likely be newer to the [Dia] platform, this marriage of dimension, scale and model. What that is now creating is the vacation spot automobile for distribution. That’s the place we enter, as this totally built-in companion, the place we are able to converse to manufacturers throughout all value factors now and have that automobile to get product in entrance of the proper viewers is a match made in heaven.”

At a time the place the plus dimension neighborhood has misplaced entry to extra in retailer choices: with Catherines and Avenue shuttering doorways and transferring on-line, Lane Bryant decreasing their shops, Eloquii closing all their bodily shops, understanding the place to purchase your plus dimension clothes poses its distinctive challenges.

However that is the place the digital neighborhood and on-line plus dimension assets are available.

On how the pandemic has created this chance, Nadia tells WWD: “The optimistic information popping out of the pandemic is that the dialog about illustration and inclusivity has by no means been clearer and that’s great… I believe the flip facet of the equation although is that the truth of what occurred to plus-size choices in the course of the pandemic, is that they had been really meaningfully decreased.”

It is smart to achieve a stronger basis and providing to the neighborhood, than to utterly lose out on a retailer or model, proper?

This can be a bit daunting or regarding to undergo a lot change with this local weather, however on the opposite facet, we might see stronger choices, service, and fashion- proper? Now that Dia & Co Acquired 11 Honoré, there are extra choices, sure?! Choices? Prospects?


With this information, we find out how they’re approaching this deal, with technique on the high of thoughts. There are such a lot of goodies that this acquisition might yield us. Our thoughts instantly begins to consider the varied designers who might leverage the provision channel and advertising and marketing entry that Dia & Co. carry.

That is additionally inclusive of sizing and match, one thing Nadia notes in her interview with WWD:

“One of many issues that we’ve actually centered on — and this acquisition can be a testomony to that technique — is the concept that we want to have the ability to have a approach for manufacturers to achieve the plus Style and Business information, with out them having to do every thing — from match, tech and design, all the best way to distribution and advertising and marketing. That playbook has performed out a number of instances and the reality is that it’s a really tall order for many manufacturers to have the ability to get proper.

As an alternative of getting manufacturers go down the trail of making an attempt to go from zero to 100 on their very own, [the brands can] work with a companion like Dia and 11 Honoré which can be actually in a position to focus on that worth proposition for the shopper and [then the] manufacturers can give attention to producing the very best product and essentially the most lovely assortment doable. And we are able to actually assist with the advertising and marketing and distribution of that product.”

dima ayad at 11 Honore

Dia & Co Acquired 11 Honoré
Dima Ayad at 11 Honore

Sure, Nadia.

Have you learnt what this additionally opens area for? Melissa Mercedes. Jibri. Christian Omeshun. Courtney Noelle. Barkwood Clothes. Hilary MacMillan. Baacal. And Sooooooo Many Extra.

Information that Dia & Co Acquired 11 Honoré creates an area for extra indie up to date plus dimension designers who match the 11 Honoré aesthetic. Maybe this deal opens up channels to actively present assist to the plus dimension indie designers who carry innovation, model, and what’s lacking within the plus dimension area.  

Are you able to see it? Are you able to?

Nicely, be sure to remain subscribed, as a result of we will certainly be sharing new and updates as they arrive down the pipeline!

Within the meantime,  11 Honoré will proceed on at 11honore.com, till totally built-in at www.dia.com within the close to future.

What do you consider this information that Dia & Co Acquired 11 Honoré?

Does this make you curious?

Does this excite?

How are you feeling about all these adjustments within the plus dimension trend area? Tell us within the feedback under!

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