Whereas these within the know most affiliate the Toronto native with the style enterprise, she really received her begin in media. After interning “right here and there” in her 20s at magazines, Erin ultimately launched an eponymous attire model. Whereas she lacks any formal enterprise coaching and credit mentorship for serving to her blaze a path within the style trade, Erin additionally displayed an early knack for self-promotion and seizing the second: After recognizing Mischa Barton purchasing at a Toronto H&M on the top of The OC‘s recognition, Erin gave her a high that Barton was later photographed in. Her designs ultimately caught the eye of shops together with Barneys New York, Nordstrom, and Neiman Marcus. As soon as towards displaying a capability to faucet into the zeitgeist, she went on to launch Coveteur in 2010, impressed by a dialog at brunch after seeing The Social Community. That cemented her standing as one of many main voices in indie media. Subsequent got here Métier Inventive, a behind-the-scenes company and collective specializing in all issues branding.