Within the early 2000s, Hoffman began her model with handmade silk items she would promote in boutiques. “I’d paint, I would sit, and I would paint,” she says of the one-of-a-kind prints and patterns she created through the time. By 2005, the designs had been getting mass-produced on different materials like jersey. “That grew into a wider capacity to promote and to distribute as a result of I wasn’t handmaking all the things,” she says. “Then, I launched swim [in 2008].” This marked a turning level for the model, with print-forward swimwear and vacation-ready clothes turning into a signature of the model for the following decade. Celebrities du jour like Paris Hilton and Nicole Richie wore Hoffman’s clothes, the model’s Miami Swim Week style present appeared on an episode of MTV’s The Hills spin-off The Metropolis, and Mara Hoffman items had been all over the place.