What was the inspiration behind Magnetic Eye Shade?
Taylor Frankel: We felt that conventional powder eye shadows and palettes have been intimidating for individuals who aren’t make-up artists, difficult to journey with, and messy. Our objective was to create high-performance eye shadow sticks that have been multitasking, on-the-go, and most significantly, straightforward to make use of.
What makes the method distinctive?
TF: The method is cream-based and simple to mix, extremely pigmented, and multitasking. It is a three-in-one eye shadow, eye liner, and eye primer.
Do you have to prime your lids earlier than utilizing this product?
Kevin Kodra: There isn’t a must prime your lids beforehand as these cream formulation are all-day put on and waterproof.
What are your finest software suggestions?
KK: I like to use them on to the eyelids and mix with a cream-shadow brush. You need to mix rapidly as they set inside 30–60 seconds! For optimum pigment, I like to use a sheer layer and proceed to construct from there… These pencils are really easy to make use of, so my go-to tip is that you do not want a ton of instruments or precision. The appliance suggestions are easy: draw and mix.